THE IMPACT OF ORGANIZATIONAL CULTURE OVER THE COMPETITIVENESS OF CONTEMPORANEOUS COMPANIES

The study of organizational culture represents nowadays a constant preoccupation of researchers, managers, companies, due to its part within any organization. Just as, by studying national culture certain similarities or differences between cultures can be established, both weak or strong points being identified for an entity, the study of organizational culture allows differentiation and in accordance to this criteria, of the contemporaneous enterprises. Within this present article, we tried to identify the impact that organizational culture, over the enterprises’ competitiveness, observing the fact that knowing this concept, being aware of organizational culture existence, as well as preoccupation towards its improving become very important, in the view of achieving better results. Key words Competitiveness, organization, organizational culture, performance, quality, price, human resources. The concept of organizational culture Each organization, no matter the size or of its activity field, it has an own organizational culture, which depends upon own history, by the manner of approaching the problems and of practices or managin