1 Bringing Real-World Issues into Business Classrooms: An Innovative Multi-media Case Study Approach

Do you want to create a highly interactive learning environment for MIS and Operations Management students so that theory and practice are brought together in the classrooms? Then the instructional methodology and materials discussed in this paper will be of use to you. These materials have been produced as part of National Science Foundation grants budgeted at over a million dollar. Approximately 1,200 business and 1,500 engineering students at different Universities in the USA have used the materials. These materials have been also used to train approximately 150 engineering and 15 business faculty members. It has been used to train about 100 engineers and managers in industry. Evaluation of use of these materials in classrooms shows that students perceive improvement in their higher-level cognitive skills and increased learning from peers