INDIVIDUAL SELF-REPORT VS. GROUP CONSENSUS IN SMALL DECISION-MAKING GROUPS

Many business games involve small groups of participants who work as teams to solve business-related problems. The assumption is frequently made that (1) group solutions will be different (better?) and (2) group interaction will have an effect on or be affected by individual activity. This study attempted to obtain data of value in considering aspects of both assumptions. Members of a BA class in management were required to choose five best performance measures for a profit- making organization. The task was performed first as individuals then as members of a group. Comparison was made between the two conditions and implications for simulation and games discussed