and Management

ABSTRACT The paper examines the trend towards university-wide programs in entrepreneurship education. We present a con-ceptual framework for dividing university-wide programs into two categories: "magnet programs, " which draw students into entre-preneurship courses offered in the business school, and "radiant programs, " which feature entrepreneurship courses outside the business school, focused on the specific context of the non-business students. Examining 38 ranked entrepreneurship pro-grams, we found that about 79 percent now have university-wide programs, most of which follow a magnet model. In interviews with stakeholders at sample institutions, we found that magnet and radiant programs differ in terms of program definition, moti-vation for the university-wide focus, and costs and benefits. Our major findings are: (1) the trend toward university-wide entrepre-neurship education is strong and gaining momentum; (2) our conceptual framework clarifies the different pathways for creating a university-wide approach; (3) while the radiant model is ex-tremely appealing to students, parents, and alumni, the magnet model is easier to administer and represents the path of least * This research was funded through the Bruce F. Failing, Sr. Endowment i