DEVELOPING A MARKET NICHE FOR U.S. AGRIBUSINESS 19 Developing a Market Niche for U.S. Agribusiness in Northeast China Using

This article provides a methodology to develop agricultural market niches to facilitate trade and investments that will expand sales of U.S. agricultural products to China. It represents applied agribusiness research to increase U.S. foreign agricultural sales. An important element is training workshops designed to provide market information and build business relationships, “quanxi”, between Chinese officials and entrepreneurs and U.S. agribusinesses. The project, with the emerging economic development and market needs of China in mind, commences with Angus cattle breeding materials (embryos, etc.) and corn products. The research is funded by the USDA’s Foreign Agricultural Service and California’s Agricultural Research Initiative