Service Learning 1 Running Head: SERVICE LEARNING OUTCOMES IN A PERSONAL Service Learning Outcomes in a Personal Selling Course

This paper describes the inputs and outcomes of an approach to teaching Personal Selling that is rooted in service learning. Quantitative and qualitative evidence from the class suggest that unique benefits accrue to the course’s students, nonprofit partners, the institution, and the instructor. More specifically, the results of empirical classroom research support the existence of a relationship between the course and improved student attitudes toward personal selling, including its usefulness for nonprofit organizations. The results of this quantitative analysis are presented, discussed, and compared to qualitative outcomes of the course