NEW PRODUCT PROJECTS EVALUATION AND SELECTION MODELS: A QUALITATIVE APPROACH

Nowadays product innovation has become essential for success and competitiveness. So, numerous theories, techniques and models have been developed to help making right decisions when valuating and selecting alternative product projects. Nevertheless, empirical research prove that a lot of these proposals aren’t but “elegant ” establishments, far away from any practical use. New tendencies also point up towards a major use of synthesis and qualitative reasoning based models. In this paper a new model is proposed, FS (Fuzzy Scoring), based on a fuzzy treatment of qualitative information what provides the possibility of including shades and particular value judgements about projects. 1. Introduction: Produc