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Domestic tourism in Malaysia has experienced dramatic boom after government turns to domestic front and introduces various measures. Domestic travels were particularly promoted after Malaysia felt the effects of the financial crisis towards the end of the 20th century. Since then, Malaysians have been encouraged to spend their money at home and to visit local destinations. Several monetary regulations were also introduced such as the strict limitation on the amount of Malaysian Ringgits that can be taken abroad, as well as on the selling of the local currency. At the same time, continuous promotion and festivities have been carried out t1u'oughout the country all year round to spur domestic spending. While Malaysians continue to dream of, or perhaps prefer visiting foreign countries, these promotional strategies seem to result in positive domestic tourism development as more and more unique products are introduced for foreign travelers and domestic alike. This revitalization of tourism has built confidence in Malaysians in general that tourism does have potentials. Presenting a partial finding of a more comprehensive research on the psychographic background of Malaysian travelers, this paper analyses its initial findings on behaviors, travel patterns and types of Malaysian domestic travelers. Key Words: Malaysia, domestic, travel behavior, travel trends