1.1 Europe

The FAO Code of Conduct for Responsible Fisheries aims at establishing principles and criteria for the elaboration and implementation of national policies for sustainable fisheries management and development. This objective consists in the identification of correct policy measures on the fish market, which have a strategic consequence on Maximum Sustainable Yield. The paper attempts at providing an investigation through the time series method into small pelagic fisheries in the some areas of the Italian Adriatic Sea; the investigation is applied to landed captures and prices. The analysis approach is based on annual data acquired empirically. The study focuses first on the main dynamics occurred in the 1976-1986 period. In particular, historical data concerning market quantities and price are analyzed. The paper aims at emphasizing the role of the business strategy, which is focussed on process and product quality. Quality can be considered a too for responsible fisheries and at the same time an opportunity for producers ’ organizations to quote better prices