Oyster Demand Adjustments to Counter-Information and Source Treatments in Response to Vibrio vulnificus

**The authors would like to thank the anonymous reviewers of this journal for their useful comments and insight. A web-based contingent behavior analysis is developed to quantity the effect of both negative and positive information treatments and post harvest processes (PHP) on demand for oysters. Results from a panel model indicate that consumers of raw and cooked oysters behave differently after news of an oyster-related human mortality. While cooked oyster consumers take precautionary measures against risk, raw oyster consumers exhibit optimistic bias and increase their consumption level. Further, by varying the source of a counter-information treatment, we find that source credibility impacts behavior. Oyster consumers, and in particular, raw oyster consumers, are most responsive to information provided by a not-for-profit, non-governmental organization. Finally, post harvest processing of oysters has no impact on demand