CRITICAL DRIVERS AFFECTING STRATEGIC ALIGNMENT OF OUTSOURCING SERVICE PROVIDERS AND THEIR CUSTOMERS IN

Outsourcing represents one of the key issues to have emerged in manufacturing strategy. The paper addresses the perspectives of outsourcing option and the impact of outsourcing on a firm’s competency. The paper provides a theoretical framework based on the perception gap between the organisations willing to outsource some of their activities (customers) and the outsourcing providers. The paper reports the results of a wide survey comprises 213 responses from Thailand firms. The research identifies the main drivers affecting the outsourcing in Thailand