2Who uses External Business Advice? A Multivariate Probit Analysis with Sector Effects

This paper examines factors that influence the propensity of a firm to take up external business support using random effects nominal probit regression analysis to capture sector heterogeneity. The results suggest a strong positive association between the orientation of the firm towards growth and its propensity to seek external business advice. ‘Push ’ factors, including the existence of recruitment difficulties, are identified as key triggers for the seeking of business advice. These findings demonstrate the value of using advanced econometric techniques to analyse business survey data, and provide valuable guidance to public policy organisations concerned with business development and competitiveness. JEL Classification: C21; D21; M