THE SERVICE MODELS AND TECHNICAL MODELS OF

Types of rural-urban gaps exist and seem expand in China, although agriculture and rural lives have obtained significant enhancement since the “opening and reforming ” policy started in 1980. Amongst these gaps, digital gap is critical itself, and may widen other gaps. How to promote agricultural infor-mationization (agri-informationization) effectively and efficiently is a great challenge to Chinese gov-ernment and Chinese people nowadays. Meanwhile, the agri-informationization also brings opportuni-ties with new markets, new technology and new rural culture, etc. Firstly, this article introduces the background about Chinese rural areas and rural economy in brief. Secondly, it gives focus on typical types of information service models and information technical mod-els which appearing in the process of agri-informationization. Thirdly, the problems and challenges are analyzed. Finally, the article ends up with a conclusion section. We wish the information service models and technical models introduced here be meaningful references for multiple stakeholders, such as police-makers, basic-level officers, farmers, and information companies, in China and in other de-veloping countries