Add to ORKGThe concept of market orientation has received a great deal of attention from marketing scholars, indicating its conceptual and practical importance. The concept has been investigated from many perspectives and examined in many ways. The current general understanding is that market orientation, in most cases, is positively related to some measures of organisational performance and that different internal and external situations moderate this relationship. This paper aims to (1) introduce a measure of market orientation effectiveness, which represents a synthesis of the influence of different internal and external moderators on market orientation, and (2) measure the association of market orientation effectiveness with (a) a marketing perfor...
During the last decade, a subject which has captivated the attention of marketing and strategy resea...
The relationship between internal market orientation (IMO), market orientation (MO), and firm perfor...
A review of the literature indicates that a universally enhancing relationship between market orient...
The concept of market orientation has received a great deal of attention from marketing scholars, in...
This thesis investigated the congruence of an organisation to its intended target markets. It was hy...
Although the merits of maintaining a market orientation have been extensively discussed in the liter...
The impact of a market-oriented strategy on business performance remains an open question. One of th...
Market orientation, centered at the very heart of marketing management literature, is argued to infl...
Market orientation, centered at the very heart of marketing management literature, is argued to infl...
The majority of studies on market orientation claim compelling evidence exists that market orientati...
The present research aims to develop a conceptual model to test the market orientation dimensions: c...
The main aim of this paper is to investigate the relationship between market orientation and busines...
Marketing academics and practitioners assume a direct link between market orientation and performanc...
This independent conceptual study paper sought to examine the nature of the relationship between mar...
Findings demonstrated a strong association between market orientation and organisational performance...
During the last decade, a subject which has captivated the attention of marketing and strategy resea...
The relationship between internal market orientation (IMO), market orientation (MO), and firm perfor...
A review of the literature indicates that a universally enhancing relationship between market orient...
The concept of market orientation has received a great deal of attention from marketing scholars, in...
This thesis investigated the congruence of an organisation to its intended target markets. It was hy...
Although the merits of maintaining a market orientation have been extensively discussed in the liter...
The impact of a market-oriented strategy on business performance remains an open question. One of th...
Market orientation, centered at the very heart of marketing management literature, is argued to infl...
Market orientation, centered at the very heart of marketing management literature, is argued to infl...
The majority of studies on market orientation claim compelling evidence exists that market orientati...
The present research aims to develop a conceptual model to test the market orientation dimensions: c...
The main aim of this paper is to investigate the relationship between market orientation and busines...
Marketing academics and practitioners assume a direct link between market orientation and performanc...
This independent conceptual study paper sought to examine the nature of the relationship between mar...
Findings demonstrated a strong association between market orientation and organisational performance...
During the last decade, a subject which has captivated the attention of marketing and strategy resea...
The relationship between internal market orientation (IMO), market orientation (MO), and firm perfor...
A review of the literature indicates that a universally enhancing relationship between market orient...