A NOVEL FRAMEWORK FOR BUSINESS TO CONSUMER E- COMMERCE

Abstract:- In recent years an upsurge in the business-to-business electronic commerce has been observed. The popularity of electronic commerce among the masses is still not what it was expected and the fall of DOT.COMs has made it even worst. Whereas business-to-business electronic commerce has found the Internet as a new medium to deploy age old EDI based trading mechanism and thus getting a new boost, while business-to-consumer electronic commerce is finding it hard to gather the customer's confidence in trading over the Internet. Many people are reluctant to adopt the new way of doing business mostly because of distrust on the products and services advertised by many vendors and as a whole on the Internet itself. While the distrust on the Internet is abating thanks to improved cryptographic techniques, the former reason of distrust is still there. In this paper we present a framework to improve customer's trust on the products and services provided over the Internet. Our solution also takes into consideration smaller merchants who want to enter the huge Internet marketplace by providing them a venue for competing with the bigger organizations something that they cannot do in the traditional markets