Marketing Education Track

This paper describes the proposed use of experiential learning in a graduate level, business-to-business marketing class during the Spring 2005 semester. Specifically, seven student teams will undertake seven service learning projects for four clients. These projects will provide service to the community by helping each client to solve a specific marketing problem, which will enable the client to more efficiently or effectively provide a product or service that will benefit its ~<~11111rmity. The lc*\xxnkg aspect of these projects will occur through concrete experience as each team applies the course content to these problems, and through reflective observation, which is a formal part of the service learning process. The paper further describes the various clients, thei