Add to ORKGhistory of marketing, according to Wright and Dinsdale (1974). They are marketing heroes. But riot society’s heroes. Rather than hero, the marketing man is usually a villain in novels; he is the butt of jokes; and respondents to surveys think poorly of him. Why does society reward the marketing manager well, yet scorn him? This paper argues that marketing managers are generally good people who do the dirty work for organizations. Furthermore, this dirty work is not necessary. The organization’s definition of the role of the marketing manager conflicts with that definition of the role which best meets the needs of society. As a result, a person who performs well in this role of marketing manager often harms society; a conflict exists between...
Marketing has traditionally been understood from the perspective of marketing management. This cause...
This paper reports some of the central findings of an extensive ethnographic study of a team of seni...
Marketing has traditionally been understood from the perspective of marketing management. This cause...
Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leverett Lyon, Sta...
Introduction: Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leve...
In recent years, the American market system has come under increasing criticism from those it serves...
This paper is intended to discuss the role of business organization within society, contributing to ...
Purpose – The purpose of this paper is to question the role of corporate marketing in society and su...
Mainstream marketing scholars and to a large extent marketing historians argue that marketing turned...
Marketing is accused of poor management practice. This paper argues that this is grounded in a confu...
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed chil...
Purpose – This paper aims to assert how common yet unfounded claims to persuasion power are not in t...
Purpose This paper seeks to gain an understanding of how different consumer conceptualisations in ma...
One reason for studying marketing is that, as consumers, a large share of purchasing dollar goes for...
In this paper, a contradiction that has developed between the key economic institution of modernity,...
Marketing has traditionally been understood from the perspective of marketing management. This cause...
This paper reports some of the central findings of an extensive ethnographic study of a team of seni...
Marketing has traditionally been understood from the perspective of marketing management. This cause...
Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leverett Lyon, Sta...
Introduction: Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leve...
In recent years, the American market system has come under increasing criticism from those it serves...
This paper is intended to discuss the role of business organization within society, contributing to ...
Purpose – The purpose of this paper is to question the role of corporate marketing in society and su...
Mainstream marketing scholars and to a large extent marketing historians argue that marketing turned...
Marketing is accused of poor management practice. This paper argues that this is grounded in a confu...
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed chil...
Purpose – This paper aims to assert how common yet unfounded claims to persuasion power are not in t...
Purpose This paper seeks to gain an understanding of how different consumer conceptualisations in ma...
One reason for studying marketing is that, as consumers, a large share of purchasing dollar goes for...
In this paper, a contradiction that has developed between the key economic institution of modernity,...
Marketing has traditionally been understood from the perspective of marketing management. This cause...
This paper reports some of the central findings of an extensive ethnographic study of a team of seni...
Marketing has traditionally been understood from the perspective of marketing management. This cause...