ABSTRACT: This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyal farmers
To measure the perception of farmers engaged in the production of agricultural products mainly crops...
The current study explores variables associated with the loyalty of dairy farmers to dairy processor...
The marketing field first took an interest in brand loyalty on an academic level through Copeland’s ...
This study explores the prevalence and determinants of brand loyalty for agricultural input products...
This study explores the prevalence and determinants of brand loyalty for agricultural input products...
This study explores the prevalence and determinants of brand loyalty for agricultural input products...
U.S. agricultural input suppliers face unique marketing challenges. Far many suppliers, large commer...
Agricultural equipment companies intend to understand agriculture producers’ buying behavior by answ...
MBA, North-West University, Potchefstroom Campus, 2018Brand loyalty is often regarded as one of the ...
MBA, North-West University, Potchefstroom Campus, 2015In this study brand loyalty of pharmaceutical ...
MBA, North-West University, Potchefstroom Campus, 2014Brand loyalty represents an important asset to...
MBA, North-West University, Potchefstroom Campus, 2017Branding among game farming feeds is considere...
This study aims to analyze the impact of farmers attitude and perceived quality to farmers satisfact...
This paper focuses on identifying and characterizing different groups of producers based on their lo...
The study aims to determine the factors affecting the brand loyalty of customers to fertilizers of A...
To measure the perception of farmers engaged in the production of agricultural products mainly crops...
The current study explores variables associated with the loyalty of dairy farmers to dairy processor...
The marketing field first took an interest in brand loyalty on an academic level through Copeland’s ...
This study explores the prevalence and determinants of brand loyalty for agricultural input products...
This study explores the prevalence and determinants of brand loyalty for agricultural input products...
This study explores the prevalence and determinants of brand loyalty for agricultural input products...
U.S. agricultural input suppliers face unique marketing challenges. Far many suppliers, large commer...
Agricultural equipment companies intend to understand agriculture producers’ buying behavior by answ...
MBA, North-West University, Potchefstroom Campus, 2018Brand loyalty is often regarded as one of the ...
MBA, North-West University, Potchefstroom Campus, 2015In this study brand loyalty of pharmaceutical ...
MBA, North-West University, Potchefstroom Campus, 2014Brand loyalty represents an important asset to...
MBA, North-West University, Potchefstroom Campus, 2017Branding among game farming feeds is considere...
This study aims to analyze the impact of farmers attitude and perceived quality to farmers satisfact...
This paper focuses on identifying and characterizing different groups of producers based on their lo...
The study aims to determine the factors affecting the brand loyalty of customers to fertilizers of A...
To measure the perception of farmers engaged in the production of agricultural products mainly crops...
The current study explores variables associated with the loyalty of dairy farmers to dairy processor...
The marketing field first took an interest in brand loyalty on an academic level through Copeland’s ...