Consumer ethnocentrism: an integrative review of its antecedents and consequences

Purpose – To provide an integrative review of the antecedents and consequences of consumer ethnocentrism (CET). Design/methodology/approach – A comprehensive review of works on CET to date is put forward. An integrative framework and a detailed summary table are provided. Findings – Four categories of antecedents, namely, socio-psychological, political, economic and demographic are gathered from the literature. Direct consequences and indirect consequences through relevant mediators and moderators are identified. Future research directions are offered. Practical implications – The compendium of antecedents and consequences of CET can be used by international marketing managers for their segmentation and target marketing strategies. Originality/value – As new vistas emerge for furthering international trade in goods and services, this paper provides a timely review and an integrative framework of existing research on CET, its antecedents and consequences. This paper contributes to the marketing discipline both by integrating a wide body of research on an important international marketing topic and by offering broad avenues for further research