The topic of the paper is the problem of normativity within naturalized epistemology. The question I pose is whether naturalism can be conducted as a normative enterprise or whether it is merely descriptive as traditional epistemologists maintain. If they are to be faithful to their philosophi-cal presuppositions naturalists cannot deliver traditionally understood sub-stantive account of normativity. This is the reason why naturalism is often conceived as a merely descriptive enterprise. Nevertheless, naturalists do not reject normativity they just understand it differently. The numerous misunderstandings between traditional and naturalistic epistemologists is rooted in the difference in the attitudes to the naturalistic fallacy taken by th...