The Gender of Water and the Pleasure of Alienation: A Critical Analysis of Visiting Hoover Dam

Hoover Dam, located on the Arizona-Nevada border and damming the Colorado River, is a well-known and often-visited place. The meanings people assign to such a structure articulate key environmental, economic and technological ideologies. An exploration of those meanings is important for understanding the forces that shape public perception and environmental policy. Specifically, this essay examines the official rhetoric of Hoover Dam from an ecofeminist perspective. Through a critical reading of the educa-tional displays, films, plaques and other texts as well as the physical struc-ture of the dam itself, three rhetorical strategies used in the dam’s official presentation are identified. First, the Bureau of Reclamation presents the Colorado River as a chaotic, feminine entity in need of masculine control. Second, the river’s rhetorical status as an Other encourages audiences to identify with the subject position of nature’s master and thereby participate in the pleasures such an identity offers. Third, the Bureau uses the prevalent “common sense ” of Native Americans as environmentally sensitive in com-bination with an “historical ” Native American voice to establish the dam as both environmentally sound and a logical step in humanity’s progress toward economic development and dominion over nature. Hoover Dam is a preeminent symbol of the transformation of the North American West through the control of water. While subsequently dwarfed by projects that are physically larger, more costly, and more challenging in terms of politic