Critical discourse analysis and change in management discourse and ideology: a transdisciplinary approach

Recent work in Critical Discourse Analysis has been focused upon the theoretical and methodological enhancement of the analysis of discourse within transdisciplinary research on social transformations variously referred to as ‘globalisation’, ‘new capitalism’, ‘knowledge-based economy and learning society’, and so forth (see Chouliaraki & Fairclough 1999, Fairclough 2000a, 2000b, 2003, and the ‘Language in New Capitalism ’ website). Discourse (or ‘semiosis’) is conceived as a moment of the social dialectically interconnected with other moments (Fairclough 2001, Fairclough, Jessop & Sayer 2002). From this perspective, the focus is on how changes in fields such as business or politics relate to these broader dynamics of social transformation and restructuring, and particularly on relationships between discourse and other moments of the social in these changes (Fairclough & Thomas forthcoming). In this paper I shall briefly set out a version of Critical Discourse Analysis which can I believe serve as a resource for framing and researching many of the themes listed by the conference organisers as relevant to the conference. But I shall refer specifically t