Add to ORKGAbstract: This research study seeks to develop a heuristic model, called 4Ps and 1L, for customer loyalty to virtual bookstores. The 4Ps represent one of the most traditional marketing concepts and the L relates to Customer Loyalty. In developing this model the aim is to see how each marketing P influences customer loyalty, thus identifying the factors critical to the success of virtual bookstores retaining customer loyalty
Along with the e-commerce development, relationship between customers and vendors in e-retail market...
Many academics and practitioners have reiterated the importance of online customer retention in orde...
This paper investigates how e-tailers design and implement their loyalty marketing strategies. The m...
Today, due to the growth and diversity of e-commerce technologies, the number of virtual stores is e...
Identifying factors that influence customers’ e-loyalty is paramount for practitioners and academics...
Nowadays, Internet is increasingly becoming a shopping medium. After having attracted customers onli...
As an important shopping channel, online retailing has increased consumer choices and added shopping...
Retailing industry is challenged by empowered customers, scattered markets and intensified competiti...
Internet has brought new opportunities for companies to do business with each other. The company sho...
The objective of this research was to identify, assess and rank the determinants of e-Loyalty for th...
The increasing competitiveness in online retailing business has aroused interest among different res...
It has been argued that loyal customers constitute competitive asset of business organizations. Seve...
Extant studies generally recognise that virtual community building is an effective marketing program...
The rapid development of technology and internet has diverted company direction to retain customer ...
In recent years, e-commerce has grown and spread to different markets. One of these markets is the t...
Along with the e-commerce development, relationship between customers and vendors in e-retail market...
Many academics and practitioners have reiterated the importance of online customer retention in orde...
This paper investigates how e-tailers design and implement their loyalty marketing strategies. The m...
Today, due to the growth and diversity of e-commerce technologies, the number of virtual stores is e...
Identifying factors that influence customers’ e-loyalty is paramount for practitioners and academics...
Nowadays, Internet is increasingly becoming a shopping medium. After having attracted customers onli...
As an important shopping channel, online retailing has increased consumer choices and added shopping...
Retailing industry is challenged by empowered customers, scattered markets and intensified competiti...
Internet has brought new opportunities for companies to do business with each other. The company sho...
The objective of this research was to identify, assess and rank the determinants of e-Loyalty for th...
The increasing competitiveness in online retailing business has aroused interest among different res...
It has been argued that loyal customers constitute competitive asset of business organizations. Seve...
Extant studies generally recognise that virtual community building is an effective marketing program...
The rapid development of technology and internet has diverted company direction to retain customer ...
In recent years, e-commerce has grown and spread to different markets. One of these markets is the t...
Along with the e-commerce development, relationship between customers and vendors in e-retail market...
Many academics and practitioners have reiterated the importance of online customer retention in orde...
This paper investigates how e-tailers design and implement their loyalty marketing strategies. The m...