Larry Nelson, Extension Specialist

Reaching forest landowners with useful information has become a challenging task for educators. This task is even more complex when landowners have differing perceptions about the delivery method and usefulness of the information delivered. This study was conducted to determine the preferred educational delivery methods of private forest landowners in South Carolina. Additionally, the study examined differences, if any between demographic characteristics and preferred use of extension delivery methods. Descriptive research methodology was used to conduct the study. A random sample of 397 landowners responded to a five-section survey. After initial mailing and a follow-up, a total of 231 landowners responded for a return rate of 58%. Data were analyzed using descriptive and inferential statistics. Findings revealed that landowners: 1) do have preferences toward educational delivery methods, 2) relied on a variety of sources for assistance and advice, and 3) significant differences were found between two demographic characteristics (age and occupation) and educational delivery methods (video and the Internet). The findings in this study reinforce the need to modify delivery systems to fit the demographic characteristics of landowners. We should willingly progress by adopting efficient technologies, but not abandon more traditional methods until it is warranted by lack of demand