Extended Abstract Context

Our world is changing at ever-increasing rates and with that business environ-ments are changing as well. The context of business life has changed drastically over the last century, however the fundamentals of organisational constructs have remained largely the same (Friesen, 2005; Ritzer, 1993). Task specialisa-tion and hierarchic organisation structures are still the dominant forms of organis-ational management today (Friesen, 2005; Pruijt, 2000). These principles were developed and introduced in the times of Adam Smith and Frederic Winslow Tay-lor1, when the technological, sociological and economical contexts of businesses were completely different than those of today’s (Friesen, 2000; Mills, 1987). One of the thoughts behind Taylorism is that for each task, the one best way is designed and laid down in rules (Adler & Cole, 1995). In today’s world where in-formation is considered a public good and decays at a rapid rate, the amount of options that a manager is confronted with are abundant (Friesen, 2005). It is therefore unthinkable that a manager can still choose the best possible answer to every problem, standardize it, and then delegate the job to a specialised worker