The Turbulence of Images: On Imagery, Media and Ethnographic Discourse

As the anthropological theory of politeness has put it, people have universally two kinds of social want. They wish to be close to others, liked and accepted, but they also want some distance, freedom from imposition and respect of mutual difference These wants, which one may also call basic human rights, are however often violated, and images play an important role in this. Images are ultimately generated in the human mind and may find verbal as well as written and pictorial representation. Tyler [1978] has proposed a typology of mental images based on criteria of conscious control, completeness, abstraction media and autonomy. These criteria also prove useful when probing into prototypical usages of intrusive imagery such as cursing, blessing, magic, witchcraft and the evil eye. Also the criteria help one understand the subtle process by which imagery can lead to the articulation and even discovery of peoples ' selves. Ethnographic discourse has always been to a large extent about images, but until recently the ethnographer stood between his or her audience and the people of whom he or she was speaking or writing. Now, as sound recordings, film and video have arrived, this allows for richer varieties of cooperation where the non-literate counterparts of the ethnographer can make more expressive and coherent contributions than before