Add to ORKG* Order of authorship is arbitrary. We gratefully acknowledge AiMark for providing the data. We thank the Netherlands Organization for Scientific Research for financial assistance. We greatly appreciate the constructive comments of the Editor, the Associate Editor, and the reviewers. We are also grateful for the excellent feedback we obtained while presenting thi
This paper investigates whether price discounts by national brands influence private-label sales and...
Private labels or store brands have become a major force to reckon with in grocery products.They acc...
Quality assurance and labeling play an important and increasing role in firms’ marketing strategies....
The growing sales of private labels (PLs) pose significant challenges for national brands (NBs) arou...
Private labels have skyrocketed during the last decades. The main goal is to increase the retailers’...
Contains fulltext : 138633.pdf (publisher's version ) (Closed access)In recent yea...
The article examines how the existence of a retailer owned brand, private label, aspects the price s...
The evolution of private labels (PLs) can be understood in terms of a strategy adopted by the retail...
The article examines how the existence of a retailer owned brand, private label, affects the price s...
According to existing theory, the introduction of a private label has an ambiguous effect on the pri...
The evolution of private labels (PLs) can be understood in terms of a strategy adopted by the retail...
Among the most important activities for supermarket retailers is the creation and marketing of store...
This study investigates the value of private label brands to consumers using two approaches: First, ...
Premium private labels (PPLs) are applied to products with distinctive features with prices equal, a...
We study the price response of national brands to the development of private labels. We use monthly ...
This paper investigates whether price discounts by national brands influence private-label sales and...
Private labels or store brands have become a major force to reckon with in grocery products.They acc...
Quality assurance and labeling play an important and increasing role in firms’ marketing strategies....
The growing sales of private labels (PLs) pose significant challenges for national brands (NBs) arou...
Private labels have skyrocketed during the last decades. The main goal is to increase the retailers’...
Contains fulltext : 138633.pdf (publisher's version ) (Closed access)In recent yea...
The article examines how the existence of a retailer owned brand, private label, aspects the price s...
The evolution of private labels (PLs) can be understood in terms of a strategy adopted by the retail...
The article examines how the existence of a retailer owned brand, private label, affects the price s...
According to existing theory, the introduction of a private label has an ambiguous effect on the pri...
The evolution of private labels (PLs) can be understood in terms of a strategy adopted by the retail...
Among the most important activities for supermarket retailers is the creation and marketing of store...
This study investigates the value of private label brands to consumers using two approaches: First, ...
Premium private labels (PPLs) are applied to products with distinctive features with prices equal, a...
We study the price response of national brands to the development of private labels. We use monthly ...
This paper investigates whether price discounts by national brands influence private-label sales and...
Private labels or store brands have become a major force to reckon with in grocery products.They acc...
Quality assurance and labeling play an important and increasing role in firms’ marketing strategies....