Elevated service offering in service value networks: Building dynamic capability

Service organisations create new service offerings that are the result of collaborative arrangements operating on a value network level. This leads to the notion of “elevated service offering”, implying new or enhanced service offerings which can only be eventuated as a result of partnering, and one that could not be delivered on individual organisational merits. Thus, organisations are faced with important challenges and opportunities which require strategic focus. This paper provides an integrated view of the outcomes of elevated service offering in a collaborative environment and focuses on the theory and concepts of the dynamic process of capability building. A model for creating elevated service offerings is developed, as well as a set of constructs that are instrumental to partnering, for example, organizational learning, entrepreneurial alertness, innovative capacity, and collaborative agility