Recognizing Female’s Sensibility in Assessing Traditional Clothes

Abstract: This study represents the research of Malay traditional clothing in Kansei perspective. The principal objective of this research is to classify female’s sensibility in wearing traditional clothes. The analysis of female’s emotion is important to identify the actual intentional of female’s desire in clothing. This study will be looking into the significance between the Kansei and females perception in using traditional clothes. The approach of the study is to investigate the design process from the viewpoint of Kansei, which influences the used of traditional clothes among the Malay society. There are two phases of females sensory that are importantly linked when dealing with clothes that are haptic sensation value and appearance sensation value. In haptic evaluation, common typed of fabrics used in traditional clothing were identified. It is related to the hand sensory in recognizing typed of fabrics used and favors by the females’. Secondly, the appearance evaluation was categories into sensible appearance that relates to females cognition and mental processes in describing the desired clothes. All data were gathered and analyzed using Semantic Differential Methods, Descriptive statistics, Principal Component Analysis and Cluster Analysis. The finding shows that there are four strategies should be applied in Malay traditional clothes known as Kansei stimulus- somatic-stimulus, pleasing-stimulus, cognition- stimulus and socio-stimulus. These Kansei strategies had played an important role in distinguishing female’s physiological sensibility and psychological feelings in desired clothes design domain and loyal to traditional clothes product