We study status as it pertains to loyalty programs, investigating the impact of the number and size of tiers on consumers’ perceptions of status. We find that increasing the number of elites in the top tier dilutes perceptions of status, while adding a subordinate tier enhances status. Tiers below the second tier do not affect those at the top but can make those in the tier immediately above feel more elite. Given the choice between alternative programs, those who do not qualify for status prefer hierarchies with multiple tiers. Finally, we show that status-laden labels (gold and silver) on their own signal an increasingly selective hierarchy
Empirical thesis.Includes bibliographical references.Chapter 1. Introduction -- Chapter 2. Status co...
What type of behaviour affords status, agentic, or communal? Research to date has yielded inconsiste...
Recent advances in social hierarchy research highlight that power and status are two prevalent but d...
Loyalty programs are business practices increasingly pursued by companies in order to achieve custom...
Hierarchical loyalty programs are common relationship marketing instruments that award elevated stat...
Hierarchical loyalty programs are being operated currently by many firms to improve customer relatio...
This article examines the effects of loyalty programme membership, promotion and demotion across dif...
Purpose - A fundamental aspect of hierarchical loyalty programs is that some consumers get rewards t...
Purpose - A fundamental aspect of hierarchical loyalty programs is that some consumers get rewards t...
International audienceReward gap is the difference in the number and nature of rewards allocated to ...
In service industries, hierarchical loyalty programs are common relationship marketing instruments t...
© 2017, © Emerald Publishing Limited. Purpose: The purpose of this paper is to extend research on cu...
Status inequality and social stratification cause much social ill. So why do status hierarchies perv...
© 2018 Elsevier Inc. Hierarchical loyalty programs (HLPs) are widespread across many service industr...
Abstract It empirically studied the effects of customer status, truth of messages, and involvement o...
Empirical thesis.Includes bibliographical references.Chapter 1. Introduction -- Chapter 2. Status co...
What type of behaviour affords status, agentic, or communal? Research to date has yielded inconsiste...
Recent advances in social hierarchy research highlight that power and status are two prevalent but d...
Loyalty programs are business practices increasingly pursued by companies in order to achieve custom...
Hierarchical loyalty programs are common relationship marketing instruments that award elevated stat...
Hierarchical loyalty programs are being operated currently by many firms to improve customer relatio...
This article examines the effects of loyalty programme membership, promotion and demotion across dif...
Purpose - A fundamental aspect of hierarchical loyalty programs is that some consumers get rewards t...
Purpose - A fundamental aspect of hierarchical loyalty programs is that some consumers get rewards t...
International audienceReward gap is the difference in the number and nature of rewards allocated to ...
In service industries, hierarchical loyalty programs are common relationship marketing instruments t...
© 2017, © Emerald Publishing Limited. Purpose: The purpose of this paper is to extend research on cu...
Status inequality and social stratification cause much social ill. So why do status hierarchies perv...
© 2018 Elsevier Inc. Hierarchical loyalty programs (HLPs) are widespread across many service industr...
Abstract It empirically studied the effects of customer status, truth of messages, and involvement o...
Empirical thesis.Includes bibliographical references.Chapter 1. Introduction -- Chapter 2. Status co...
What type of behaviour affords status, agentic, or communal? Research to date has yielded inconsiste...
Recent advances in social hierarchy research highlight that power and status are two prevalent but d...