Institutional Communication of AnadoluUniversity.

Corporations must alter to keep up with the changing conditions and be successful in the competition environment. The purpose of providing a structure which will support changing is the fundamental condition of managing the change process. Corporations which have a joint and shared culture will possess joint behaviors, beliefs and expectations. The first step to be taken for building strong corporate cultures is to define the fundamental values which are clearly arranged and shared by employees. Corporate culture will be stronger when employees of a corporation gain consensus on the significance of primary values and adopt these values. There are generally two ways of defining corporate values. The first way is that the values are defined by executives. The second is that the values are defined by whole employees including executives through working together. The second way is more convenient to participation, sharing and is more democratic than the first one. Here in this statement, the process of defining the corporate values and the theme of the communication program which will be applied for the adoption of these values by the employees are going to be explained and discussed i