Contradictions and institutional convergences: Genre as method

My purpose here is to put forward a conception of genre as a way to conduct Futures Studies. To demonstrate the method, I present some examples of contemporary political and corporate discourses and contextualise them in broader institutional and historical settings. I elaborate the method further by giving examples of ‘genre chaining ’ and ‘genre hybridity ’ (Fairclough 1992 2000) to show how past, present, and future change can be viewed through the lens of genre