There is a missing link between studies, which investigate how regulation is becoming more similar on one hand, and studies which focus on how national policy styles and administrative traditions create patterns of stable diversity on the other. The article attempts to bridge these views in an analysis of how ideas transform as they transfer. The article shows, that the idea of creating independent regulatory authorities (IRAs) has become institutionalised as a script regarding how the regulation of liberalised electricity markets ought to be organised. This script has transferred to the EU-15 in processes moving from mimetic and normative to more coercive isomorphism, but the transformation is influenced by the way the need for credibility...