Analyzing some relationships between the segments of the pork chain in Brazil

Based on the assumption that the consumer is the main actor of a value chain, and that being able to give him the product he wants with the attributes he desires is the only way any agribusiness system (AGS) can survive (SAAB, 1999), this paper tries to make a brief description of the pork value chain in Brazil and find out which is (and where is) the main barrier that impedes the product to reach the consumer in the way he wants. We start from a report made for the Q-Pork Chains Project, named “Pork consumption in Europ