A COMPARISON OF PRACTICING ACCOUNTANTS ' AND BANKERS ' PERCEPTIONS OF FINANCIAL STRATEGY IN SMALL BUSINESS START-UP SITUATIONS

Entrepreneurs in start-up situations need sound financial planning to avoid failures. Advice from the two chief sources of small business such information, bankers and accountants, could avoid failure. If bankers and accountants are not equipped to provide such advice, their clients suffer. Most accountants and bankers can provide good advice on financial planning in start-up situations. Some, as this study shows, would provide poor advice. If bankers and accountants are to provide good advice entrepreneurs, they must equip themselves with the necessary knowledge