and Tobacco Adjustment Act of 1983. This act

The market impacts of generic dairy advertising are assessed using an industry model which encompasses supply and demand conditions at the retail, wholesale, and farm levels, and government intervention under the dairy price support program. The estimated model is used to simulate price and quantity values for four advertising scenarios: (1) no advertising, (2) historical fluid advertising, (3) historical manufactured advertising, and (4) historical fluid and manufactured advertising. Compared to previous studies, the dairy-industry model provides additional insights into the way generic dairy advertising influences prices and quantities at the retail, wholesale, and farm levels. The federal government has enacted various sup-ply- and demand-management programs aimed at curbing milk surpluses that have occurred for much of the 1980s. Supply-management policies have been enacted in order to reduce or slow the rate of growth in milk production. Two examples include the 1984–85 Milk Diversion Program and th