MULTIPRODUCT SUPPLY CHAIN STRATEGIC PLANNING

Today’s world is becoming a global market in which boundaries are disappearing. One of the critical constraints is the accuracy of movement and storage for products, along the Supply Chain. Transportation, Distribution and Storage Logistics play a critical role in the Service Equation: Delivery Time, Place, Quantity and Cost. Not only has this happened within a company but also in the whole Supply Chain. In this sense, the Supply Chain is much more complex than the reality of an isolated company. The relation among the actor’s of the Supply Chain defines its main characteristics, and therefore the Distribution Strategy that the actors must follow in order to fulfill the Service Equation. In a Multiproduct Supply Chain, the different Negotiating Power of the different actors will truly influence in the final design on the Chain Configuration. Depending on which actor has more power, the Supply Chain must react to different supply policies. Forecasting Tools are presented as an option to predict the Product Distribution Needs and as a way to counterbalance the different negotiating power among actors. Keywords