Return to Current Issue Using Local Farmer's Markets to Promote Extension Programming

Abstract: A booth at the farmers ' market was set up in Bozeman, Montana during 2007 to promote Extension activities at Montana State University. This was a highly effective, low time-input and cost-effective method of promoting Extension activities to an audience that is often not aware of the resources available from Extension programs. It is recommended that other states use this as a model for promoting Extension programming in their communities. Background As Extension seeks to remain relevant in the 21st century (Bull, Cote, Warner, & McKinnie, 2004) we need to be creative in how we make the public aware of our activities and the impact they make in the community. Montana has seen a significant increase in urban population since 1990, particularly in the western mountain region (Swanson, 2005). The focus and amount of time county agents and Extension staff spend on urban issues is increasing. In addition, as resources get tighter and government demands that Extension defend its continued funding, urban populations can be an important source of support at the local, regional, state, and national level (McGrath, Conway, & Johnson, 2007). Extension specialists need new venues to promote their programming to an urban audience. One way we can reach a broad audience not generally exposed to Extension activities is through our local farmers ' markets