A Comparison of the Attitudes and Behaviors Of Men and Women Primary Household by in their Roles as Food Shoppers

Men are becoming an increasingly common sight in supermarkets. A study was conducted in which the primary food shopper for the household was interviewed. Twenty-seven percent of the respondents were male and 73 percent were female. There were a number of significant differences between male and female shoppers. Men were less likely to be married and came from smaller households. They were also less price conscious, less inter-ested in preparing food, less concerned about nutrition, and less likely to read information about food items, shopping, or food prepara-tion. The trade and mass media have recently discovered that men are doing food shopping. The following are some examples of headlines heralding this discovery: “Cooking, Cleaning