Rural Tourism as an Alternative Income Source for Rural Areas along the Hortobágy* Der ländliche Tourismus als alternative Einkommensmöglichkeit auf dem

I have been doing research in four rural settlements along the Hor-tobágy, where agriculture played an important part in the income sources before the change of regime. At present, however, it has lost its population maintaining power. Alternative income sources besides agriculture, such as bio-farming, herb producing, rural tourism have had greater and greater importance for rural areas. I have made a sur-vey among rural hosts along the Hortobágy aiming to consider their qualifications, services, prices and costs. On the basis of these data I constructed a model, which is suitable for reflecting the cost-yield-profit and recovering relations of rural tourism by examining three types of services and seven investment conceptions