Marketing

The demand for ICT services is increasing among SME's as well as large corporations in Finland. Nevertheless, many ICT service providers are still more product than service oriented in their businesses. The movement from product business to service business is not so straightforward as one might think. This paper examines the role of knowledge management in the design and development of ICT consulting services through seven practical cases. First some well known existing knowledge management frameworks and models are combined into a new model. Second, this new model will be used to examine the empirical material collected during seven practical cases of ICT consulting service design and development. Finally some managerial as well as academic implications are draw