Service quality is commonly though to comprise five generic dimensions- responsiveness, assurance, tangibles, empathy and reliability. These dimensions form the basis for service measurement tools such as SERVQUAL. Research in this area, using tools such as SERVQUAL has predominantly focused on customer perceptions of quality. However, another approach used by many organisations is to send trained raters into the service environment, posing as customers to evaluate service levels. This approach is often called "mystery shopping " and is very commonly used in both private and public sector organisations. This study examines whether the accepted service quality dimensions derived from customer perceptions studies are reflected in se...
Full text of this article is not available in SOAR.The authors adapt the SERVQUAL scale for medical ...
Service quality (SERVQUAL) is now recognized as an integral component of a firm’s customer satisfac...
The services marketing literature focuses on the measurement of service quality and its impact and c...
Within dominant marketing approaches, service quality is conceptualized as a fixed set of static ser...
Abstract- The customer satisfaction concept has been becoming more and more important for companies ...
It is obvious that customers are important stakeholders in organizations and their satisfaction is a...
*Corresponding author Abstract: This paper examines the service quality perceptions of consumers tow...
Purpose: The relationship between service quality, the service encounter and the retail experience i...
Competitiveness and search for profits have called more attention towards customers satisfaction and...
The increasing demand of servicing make CV. Indako Trading Co have problem in serve the servicing. T...
Customer satisfaction has been a subject of great interest to organizations and researchers alike. T...
The increasing demand of servicing make CV. Indako Trading Co have problem in serve the servicing. T...
Purpose - The purpose of this article is to explore the possible negative asymmetric effects in the ...
Service quality is a dominant theme in services marketing courses. Indeed, services educators alloca...
In this article, the results of a modified SERVQUAL questionnaire (Parasuraman et al., 1991) are rep...
Full text of this article is not available in SOAR.The authors adapt the SERVQUAL scale for medical ...
Service quality (SERVQUAL) is now recognized as an integral component of a firm’s customer satisfac...
The services marketing literature focuses on the measurement of service quality and its impact and c...
Within dominant marketing approaches, service quality is conceptualized as a fixed set of static ser...
Abstract- The customer satisfaction concept has been becoming more and more important for companies ...
It is obvious that customers are important stakeholders in organizations and their satisfaction is a...
*Corresponding author Abstract: This paper examines the service quality perceptions of consumers tow...
Purpose: The relationship between service quality, the service encounter and the retail experience i...
Competitiveness and search for profits have called more attention towards customers satisfaction and...
The increasing demand of servicing make CV. Indako Trading Co have problem in serve the servicing. T...
Customer satisfaction has been a subject of great interest to organizations and researchers alike. T...
The increasing demand of servicing make CV. Indako Trading Co have problem in serve the servicing. T...
Purpose - The purpose of this article is to explore the possible negative asymmetric effects in the ...
Service quality is a dominant theme in services marketing courses. Indeed, services educators alloca...
In this article, the results of a modified SERVQUAL questionnaire (Parasuraman et al., 1991) are rep...
Full text of this article is not available in SOAR.The authors adapt the SERVQUAL scale for medical ...
Service quality (SERVQUAL) is now recognized as an integral component of a firm’s customer satisfac...
The services marketing literature focuses on the measurement of service quality and its impact and c...