Add to ORKGEconomic theory [1] suggests consumers select a shopping strategy by balancing the expected return and cost. The goal is to select a strategy or strategies for which the return is equal to or greater than the cost. The objective costs of implementing a strategy include transportation and the value of the shopper's time. Subjective costs may also result if the consumer dislikes shopping. The return from a strategy is primarily monetary savings although subjective benefits may be realized if the consumer also enjoys shopping. In discussing grocery shopping strategies, consumer educators frequently focus on monetary savings and often recommend unit pric ing since it results in the largest money savings when correctly imple mented [4]. Yet...
Nowadays, consumers are being exposed to a large selection of food alternatives with an aim of helpi...
Conventional supermarkets concentrate on capturing the largest pool of consumers to generate profits...
Although almost one in three U.S. households shops on a budget, it remains unclear whether and how s...
T here is substantial variation in prices across brands, stores, sizes, and overtime, even for a nar...
Though it is a well-accepted fact that consumers indulge in multi-purpose shopping, most previous mo...
Typically, it has been the view that households in a given market pay the same prices for the foods ...
Given the large number of choices that consumers make each day it seems likely that they will genera...
To properly consider the opportunity costs of a purchase, consumers must actively generate the alter...
To properly consider the opportunity costs of a purchase, consumers must actively generate the alter...
Recent changes in retail structure have created additional ways for consumers to organize their shop...
We present a dynamic, normative, theoretical model of consumers as cost minimizing inventory manager...
We empirically examine the role of shopping costs in consumer shopping behavior in a context of comp...
Research Roundtable and the 2009 NUS-Hanyang University joint seminar for valuable comments and sugg...
Perishability, a largely unconsidered characteristic of consumer goods, is shown to play an importan...
The purpose of this study is to find the significant influence of pricing strategy and store conveni...
Nowadays, consumers are being exposed to a large selection of food alternatives with an aim of helpi...
Conventional supermarkets concentrate on capturing the largest pool of consumers to generate profits...
Although almost one in three U.S. households shops on a budget, it remains unclear whether and how s...
T here is substantial variation in prices across brands, stores, sizes, and overtime, even for a nar...
Though it is a well-accepted fact that consumers indulge in multi-purpose shopping, most previous mo...
Typically, it has been the view that households in a given market pay the same prices for the foods ...
Given the large number of choices that consumers make each day it seems likely that they will genera...
To properly consider the opportunity costs of a purchase, consumers must actively generate the alter...
To properly consider the opportunity costs of a purchase, consumers must actively generate the alter...
Recent changes in retail structure have created additional ways for consumers to organize their shop...
We present a dynamic, normative, theoretical model of consumers as cost minimizing inventory manager...
We empirically examine the role of shopping costs in consumer shopping behavior in a context of comp...
Research Roundtable and the 2009 NUS-Hanyang University joint seminar for valuable comments and sugg...
Perishability, a largely unconsidered characteristic of consumer goods, is shown to play an importan...
The purpose of this study is to find the significant influence of pricing strategy and store conveni...
Nowadays, consumers are being exposed to a large selection of food alternatives with an aim of helpi...
Conventional supermarkets concentrate on capturing the largest pool of consumers to generate profits...
Although almost one in three U.S. households shops on a budget, it remains unclear whether and how s...