ECONOMIC IMPACT OF THE ARTS ON THE OKLAHOMA CITY AREA ECONOMY FOR 1978

The purpose of this study was to determine the type and magnitude of economic impacts on the Oklahoma City economy by 34 arts agencies, organizations, festivals, shows, programs, and other events. The direct and secondary impacts on the Oklahoma City economy in terms of spending and employment were significant. Further analysis indicated that the industry was in need of state, local, and foundation aid in order to match expenditures to revenues. The study was unique in estimating the impacts of festivals and shows on the local economy