Interaction of Population-Based Approaches for Tobacco Control

issues discussed in this paper are based on certain assumptions about the tobacco-control atmosphere in California. These assumptions are 1) that tobacco control programs and activities do not occur in isolation; 2) that adults and youths throughout California were exposed to more than one tobacco control program or activity; and 3) that the California tobacco con-trol program delivers a consistent anti-tobacco message. Given these assumptions, the issue to be explored is whether exposure to multiple tobacco-control programs and activities will produce stronger anti-tobacco attitudes and beliefs than the effect of exposure to only one program or activity. BACKGROUND California’s Tobacco Control Program was developed in response to voters ’ actions in passing Proposition 99—the Tobacco Tax and Healt