1 FIXED AND MOBILE PHONING IN ITALIAN REGIONS

The telecommunication diffusion and its interaction with the socio-economic environment was analysed both in terms of introduction of new technologies in the market and their diffusion/substitution process with respect to former technologies. Nevertheless, the word “innovation ” should be referred to products in a more general sense, so avoiding limitations to technology but also keeping track of all those characterising elements of products inside the market. Due to a similar approach, should be considered as innovative a product even if it does not contain technological components different with respect to pre-existing ones, but also if a former technology is sold using totally innovative formulas. This modified viewpoint requires a more flexible approach to the diffusion process. This approach can enhance the interest on studying those different answers adopted by different socio-economic environments, to analyse the characteristic elements enabling the identification of categories with similar behaviour