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reuse research, process, methods, technology, organization, flexible software factory, domain-specific reuse kits Systematic software reuse is a key business strategy that software managers can employ to dramatically improve their software development processes, to decrease time-to-market and costs, and to improve product quality. Effective reuse requires much more than just code and library technology. We have learned that careful consideration must be given to people, process and technology. One approach to the systematic integration of these three elements is the concept of the software factory. At Hewlett-Packard, we have initiated a multi-faceted Corporate Reuse Program to help introduce systematic reuse best-practices into the company, complemented by multi-disciplinary research to investigate and develop better methods for domain-specific, reuse-based software engineering. Key aspects include domain-specific kits, business modeling, organization design, and technology infrastructure for a flexible software factory. To be published in the IBM Systems Journal, (approximately) August, 199