A Blended Learning Model for Graduate Business Education

A growing number of higher education institutions are exploring alternatives to traditional classroom teaching methodologies, with the temporal and geographic restrictions they present. While asynchronous and distance learning technologies address some of these restrictions, they present challenges of their own. This article explores the implementation of a blended learning approach in an evening MBA program which utilizes traditional face-to-face classroom instruction alongside web-based instructional methodology. The use of a blended learning approach is examined in the context of the graduate program as a whole as well as the level of an individual course. A variety of assessment results are presented to facilitate evaluation of the overall effectiveness of this program’s blended learning approach to educational delivery as well as levels of student satisfaction with this particular program. This blended learning graduate program, established in July of 2000, was recently named one of the best MBA programs in th