iAcknowledgements Appreciation is expressed to each and every participant of the producer focus group meeting and mail survey. This study would not have been possible without their input and contribution. Appreciation is extended to Dr. Vance Young, Mr. Ronald Good, and Mr. Al Murray of the New Jersey Department of Agriculture, for their help in conducting this research. The Agricultural Marketing Service of the United States Department o
State programs promoting their agricultural products have proliferated in response to increased cons...
The New Jersey Department of Agriculture's diverse programs and services reach a wide array of indiv...
Product differentiation, a prerequisite for successful state promotion of state branded farm product...
iAcknowledgements Appreciation is expressed to each and every participant of the consumer focus grou...
The Jersey Fresh Program is a leading example of state sponsored agricultural promotion. The program...
The authors wish to acknowledge several individuals who provided useful comments and guidance in the...
New Jersey agricultural growers were surveyed to understand their willingness to patronize the Jerse...
In 1984, the Jersey Fresh program was implemented by the New Jersey Department of Agriculture and wa...
iAcknowledgements The completion of this report would not have been possible without the assistance ...
iAcknowledgments The authors of this report acknowledge the assistance and support given by the memb...
Jersey Fresh retailers and wholesalers feel that the logos are effective in increasing sales. Most f...
The majority of consumers surveyed (77 percent) report awareness of the Jersey Fresh, state-sponsore...
This article provides insights into the sales and advertising operations and characteristics of dire...
Excerpts from the report: The major objectives of this study were to determine (1) the number and t...
The Department of Agriculture faced many challenges in 2004, such as working to eradicate invasive s...
State programs promoting their agricultural products have proliferated in response to increased cons...
The New Jersey Department of Agriculture's diverse programs and services reach a wide array of indiv...
Product differentiation, a prerequisite for successful state promotion of state branded farm product...
iAcknowledgements Appreciation is expressed to each and every participant of the consumer focus grou...
The Jersey Fresh Program is a leading example of state sponsored agricultural promotion. The program...
The authors wish to acknowledge several individuals who provided useful comments and guidance in the...
New Jersey agricultural growers were surveyed to understand their willingness to patronize the Jerse...
In 1984, the Jersey Fresh program was implemented by the New Jersey Department of Agriculture and wa...
iAcknowledgements The completion of this report would not have been possible without the assistance ...
iAcknowledgments The authors of this report acknowledge the assistance and support given by the memb...
Jersey Fresh retailers and wholesalers feel that the logos are effective in increasing sales. Most f...
The majority of consumers surveyed (77 percent) report awareness of the Jersey Fresh, state-sponsore...
This article provides insights into the sales and advertising operations and characteristics of dire...
Excerpts from the report: The major objectives of this study were to determine (1) the number and t...
The Department of Agriculture faced many challenges in 2004, such as working to eradicate invasive s...
State programs promoting their agricultural products have proliferated in response to increased cons...
The New Jersey Department of Agriculture's diverse programs and services reach a wide array of indiv...
Product differentiation, a prerequisite for successful state promotion of state branded farm product...