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In Australia one in five young people experience a mental health problem, however of this only 30 % receive professional help, indicating a significant gap in the provision of mental health services for this group. The internet provides a relevant and engaging opportunity to overcome the barriers to help-seeking and connect with young people. This article examines an online initiative: Reach Out, a mental health service that uses the Internet to enable young people to help themselves and others, with a focus on health promotion and intervention. Reach Out utilises innovative and relevant youth technologies with a grounding youth participation model and a marketing and branding strategy which places Reach Out amidst youth culture. ReachOut.com harnesses communication technology and draws from the current evidence base and best practice models in intervention and clinical practice creating the potential to positively impact on the mental health and emotional well being of young people